The mobile web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. Standards improve the interoperability, usability, and accessibility of mobile web usage.

The Mobile Web Initiative (MWI) was set up by the W3C to develop the best practices and technologies relevant to the mobile web. The goal of the initiative is to make browsing the web from mobile devices more reliable and accessible. The main aim is to evolve standards of data formats from Internet providers that are tailored to the specifications of particular mobile devices. The mobile web primarily utilizes lightweight pages like this one written in Extensible Hypertext Markup Language (XHTML) or Wireless Markup Language (WML) to deliver content to mobile devices. Many new mobile browsers are moving beyond these limits by supporting a wider range of Web formats, including variants of HTML commonly found on the desktop web.

3RDGEN Plumbing and Heating

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Branding, Brand Identity, Content Marketing, Domains, Email Marketing, Graphic Design, Marketing, Mobile, Monthly Website Analysis, Print Collateral, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Design, Website Hosting, Website Maintenance, WordPress

Derreck Beatty

Visual A Logo Design Skills Needed 3RDGEN Plumbing & Heating was a new business in North Bay Ontario offering Residential/Commercial/Emergency Plumbing Services. As a New Business, our first step was to create a Brand for 3RDGEN

Business Advertising ,Website Design, SEO, SMM

Your Business Here

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Derreck Beatty

Project Brief Tell us the scope of the project or campaign you would like.Services that Effective Marketing offers: Brand Identity Branding Content Marketing Domains E-Commerce Email Marketing Graphic Design Joomla Marketing Mobile Print Collateral Search Engine Marketing Search Engine Optimization Shopify Social Media Marketing Website Analysis Website Design Website Hosting Website Maintenance WooCommerce WordPress Contact Effective Marketing Visuals

Lemongrass Boutique

Branding, E-Commerce, Graphic Design, Marketing, Mobile, Shopify

Derreck Beatty

Project Brief Lemon Grass in Timmins Ontario was a very popular Home Decor and Custom Floral Design Store. Recently they expanded to include ladies fashion. Sonya, the store owner, approached Effective Marketing to further expand her business and

Arctica Heating and Cooling

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Branding, Graphic Design, Mobile, Print Collateral, Search Engine Optimization, Social Media Marketing, WordPress

Derreck Beatty

Project Brief Arctica Heating and Cooling approached Effective Marketing to make their web presence more organized. With a recent expansion into North Bay, Arctica needed updates to Google maps and Facebook. Effective Marketing cleaned up their Google accounts

Perrin Ahmad LLP

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Branding, Brand Identity, Content Marketing, Domains, Graphic Design, Marketing, Mobile, Monthly Website Analysis, Print Collateral, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Website Design, Website Hosting, Website Maintenance, WordPress

Derreck Beatty

Project Brief Effective Marketing was contacted to give the Andrew Perrin Law site an overhaul. Before we had a chance to begin the upgrades, the business became a partnership, newly formed and renamed to Perrin Ahmad LLP. Now