A Logo or Logotype is a recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product.  Logos help distinguish your product/service from your competition.  A widely and instantly recognized logo is a valuable intangible asset for any business. 

Your logo is part of your Brand Identity and should follow the colours of your Brand Identity Palette. The use of colour is an important element in logo design because due to the mechanics of human visual perception, color, and contrast are critical to detecting visual details. Shape, Size, Proportions are other factors that need to be taken into consideration when designing a logo.

Logos represent company brands and identities and logos on products enable instant customer recognition of the company/brand.